The restaurant industry is seeing an emerging trend toward offering customers an omni-experience that involves multiple touchpoints (e.g., digital, in-person, etc.) and a higher-than-ever level of engagement with the brand. This trend is driving change in the restaurant industry in a variety of ways: 1. Giving customers the option to skip lines by ordering ahead.…
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Many restaurant operators have devoted considerable time and resources to ensuring that their businesses cater to the millennial demographic. However, an upcoming cadre of consumers known as Generation Z (individuals born in 1996 or later) will soon rival millennial’s influence on the industry — if they haven’t already. Here’s why restaurants need to turn attention…
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Today’s fine dining restaurants face just as much competition for diners’ dollar as their quick service and fast casual counterparts — or maybe more considering they are competing for diners’ choice on special nights out. Keeping up with these three fine dining trends can help your restaurant attract customers with the dining experiences they are…
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Whether it’s marketing, taking orders, or completing sales transactions, processes in restaurants of all types are changing due to new technology advancements. Here are three of the most significant ways restaurant technologies are transforming dining establishments. 1. Tableside Ordering. Mobile point of sale (mPOS) has provided restaurants with the ability to input orders right at…
DetailsThe millennial market isn’t something fast casual restaurant operators can afford to ignore. Not only do these consumers in the age range from their 20s through mid-30s represent 25 percent of the U.S. population, according to a report by Morgan Stanley Research, they make up 51 percent of fast casual restaurant customers. To attract and…
DetailsFood is like fashion — trends develop, take hold, and in certain cases, go out of style. Restaurant operators know they must adjust their menus to keep up with trends or risk losing business to the competition. Watch for the following food trends to emerge in 2017: Vegetable-heavy comfort food. Consumers will continue to look…
DetailsThere’s no denying that operators in all segments of the restaurant industry must adapt their business practices to cater to each demographic group, from baby boomers to Generation Z. However, appealing to millennials, consumers born between 1981 and 1997, is especially important given their buying power which, according to Forbes, now totals more than $200…
DetailsFoodservice trends continue to emerge, evolve and, in many cases, become more prevalent. This year will be no exception, and foodservice operators must keep such trends in mind to maintain or increase their share of consumers’ dining dollar. Here are five foodservice trends to watch in 2017. Healthy is IN. Admittedly, consumers don’t always gravitate…
DetailsRenovating your restaurant can be an effective way to transform its image and to increase sales. However, before making a major investment in restaurant renovations, it’s important to take several factors into account that could impact whether or not the project would yield an attractive return on investment (ROI). Timing. Avoid waiting until the last…
DetailsFor cafés and coffee shops, encouraging and incentivizing customers to return is critical to keep business successful and profit margins comfortably in the green. There are many ways to do this well. All of them include adding a loyalty component to your café point of sale (POS) system. By marrying loyalty programs with café POS,…
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