You’ve done all the advertising campaigns, mass coupon mailings, and social media blitzes to get customers into your restaurant. Now, what can you do to increase the average table ticket size and generate more revenue? The answer might be right at your servers’ fingertips: a tablet point of sale (POS) system.
Here are three benefits of using tablet POS in your restaurant:
1. Upselling and Cross-Selling
The best way to increase table ticket size is to upsell or cross-sell menu items. A Software Advice survey of customers who dined out more than once a month in a three-month period found that 53% of those diners were “moderately likely” or “very likely” to modify their orders based on a server’s suggestions. But many servers don’t upsell frequently enough to make a noticeable difference in your bottom line. Tablet POS can provide servers with prompts and additional information so they can more consistently make suggestions such as “you can upgrade to a larger size for just 30 cents more,” or suggesting a wine that pairs perfectly with the entrée customers ordered. Even a small increase in table ticket size, such as adding extra cheese or a side salad, can have a positive impact on revenue when servers remember to make those suggestions every time.
2. Increased Tips
Your servers will also benefit more directly from an increase in table ticket size: the bigger the check, the bigger the tip should be. Tablet POS can prompt customers- to tip and suggesting tip amounts.In addition, tablet POS gives servers more opportunities to engage customers, which may make them feel they’ve received more personalized service, and, as a result, increases tips. At Olive Garden, tips increased by 15% when the chain implemented mobile POS in 2015, and other sources estimate that tips could increase by as much as 30%.
3. Digital Receipts
Tablet POS not only generates revenue in the form of higher sales and tips; it also saves money by helping to eliminate paper receipts. While some people may use paper receipts for expense reports, budgeting, or tax purposes, the majority of us just stuff them in our pockets, purses, or shredders. According to an article in the Huffington Post, “Over 250 million gallons of oil, 10 million trees and 1 billion gallons of water are consumed each year in the creation of receipts for the United States alone, generating 1.5 billion pounds of waste.” A tablet POS can simply e-mail a digital receipt, saving the substantial costs of paper, ink, and printer maintenance. It’s better for your bottom line, and for the environment.
There are many other advantages to a tablet POS system, including increased order accuracy, higher table turnover resulting from faster ordering and payment processes, and a lower initial investment cost than traditional POS hardware. When the same solution can also increase table ticket size and profits, it’s clearly a smart choice.
To find out more about how tablet POS can benefit your business, contact Focus POS. We offer more than twenty years of experience in technology and knowledge of the food service industry. We’ll help you find the right solution to fit your needs.