generation Z enjoying time together at a restaurant

Restaurateurs, Are You Engaging Gen Z?

Gen Z, those born after 1998—successors to Millennials—are estimated to have a buying power of $44 billion. Gen Z commands an estimated 40% of all consumer shopping. Why does this matter for restaurants? Because Gen Z also loves to dine out frequently, specifically in large groups and are of the “snap first, eat later” generation—meaning…