Focus Expands Gift Card Offerings with a Digital Alternative to Plastic Cards
San Antonio, TX – October 1, 2021 – Focus POS, a leading provider of restaurant management software, announces the availability of Focus eGift digital gift card solution. With more consumers placing restaurant orders online, Focus eGift meets the demand for gift cards that are easy to use on a PC, laptop, or smartphone as well as at the checkout.
With the Focus eGift solution, consumers visit the restaurant’s website, purchase the electronic gift card, and enter the recipient’s e-Gift email address. The solution sends the gift card and verifies the user’s identity. Customers can also purchase eGift cards they can use themselves.
Focus eGift offers all users the added convenience of storing the eGift cards in Apple Wallet, so they can easily use it for purchases on any channel. Additionally, consumers can quickly see the balance on the card and add more value so they can continue to use it for purchases at the restaurant indefinitely.
“Gift cards are always popular holiday shopping purchases, and restaurant gift cards are some of the most popular,” says Mike Hamm, COO of Focus POS. “The pandemic drove a lot of commerce online, but that meant that restaurant customers had to type in gift card numbers and codes to use them. eGift cards make customer experiences quicker and easier and can help restaurants build loyalty with reloadable cards in Apple Wallet.”
Focus eGift is the perfect complement to the myFocus gift card solution, which enables restaurants to issue and immediately activate physical gift cards. All Focus gift card solutions enable consumers to use cards at any of a restaurant’s locations, check their gift card balances online, and add value at any time.
Focus eGift and the myFocus gift card solution are available now, in time to implement before the demand for restaurant gift cards spikes for the holidays.
About Focus POS
Focus POS Systems is a Texas-based company with a rich heritage of delivering innovative software technology to the hospitality industry with thousands of installations since 1990. Our philosophy is simple: create a smart, uncomplicated solution that positions our customers for profitability and competitive advantage. Hospitality is one area that remains our prime focus, thereby assuring our customers the most robust and reliable product for success. To learn more, visit www.focuspos.com.